The Security Industry Association (SIA) has appointed Kenia Caballero as its new industry affairs manager.
Caballero, who is based in Mexico, will expand SIA’s global team and work with the association to grow its presence in Mexico; serve as the primary point of contact on behalf of SIA for key programs and events; lead development of SIA’s Expo Seguridad México conference programs; oversee networking events both at the Expo Seguridad México show and in the Mexico region; serve as the staff liaison for SIA’s International Relations Committee; and recruit Mexico-based companies to become members of the association.
SIA says it is taking this step, beginning with Mexico, as part of its incremental international strategy.
“I am delighted to join SIA during this exciting phase of its growth journey in Mexico,” said Caballero. “I am very much looking forward to drawing on my experiences and ideas to help power SIA’s presence, foster understanding of members’ needs, represent and advocate for their interests and make a difference to our members in Mexico, alongside SIA’s impressive and talented team.”
Kenia Caballero comes to SIA with 15+ years of marketing and events experience in a variety of industries, including pharma, insurance, IT, security and life sciences.
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