SightLogix names new sales director
SightLogix has named industry veteran Victor Biberston as the company’s new Director of Sales, Western Region.
Victor comes to SightLogix with an extensive background in sales and marketing management with leading industry manufacturers. Prior to joining SightLogix, Victor held product and marketing positions with Pelco by Schneider Electric where he was responsible for the introduction of new products and services. He also led marketing and product management efforts at Samsung Techwin America. His extensive sales experience was gained as Director of Strategic Accounts at Pelco and later as Western Regional Sales Manager for DVTEL.
“Victor is well respected in the industry and is a person of the highest integrity, totally focused on solving customer problems,” said Frank De Fina, SightLogix Executive Vice President of Sales and Marketing. “Victor’s considerable experience providing customers with the best technologies for their security needs will help propel SightLogix to sustainable sales growth.”
As Director of Sales for the Western Region, Victor will focus his team on expanding sales in the Western US, Western Canada as well as Latin America. Victor has worked extensively in Latin America for Andrew Corporation and Troy Systems and will ensure that Sightlogix is well represented throughout the region.