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Milestone appoints new director of Regional Marketing, James Eastwood


January 22, 2020
By SP&T Staff
James Eastwood

VMS software provider Milestone Systems has announced that James Eastwood has joined its Americas leadership team as the new director of Regional Marketing.

Eastwood’s primary responsibilities include direct oversight of Milestone’s Regional Marketing program (such as brand management, demand generation, event marketing and sales enablement), as well as leadership and mentoring to the regional marketing team.

“We took a thoughtful look at how to posture our regional marketing team for 2020 and beyond. Our goal is to provide the sales team with meaningful and engaging marketing tools that they can use to optimize channel relationships and sales, as well as work closely with our global partners to develop specific marketing plans,” said Tim Palmquist, vice-president, Americas, in a prepared statement. “James’ understanding of integrated marketing and his ability to develop strategies that effectively build brands makes him well suited to take our marketing program to the next level.”

Eastwood has served in a variety of roles for such brands as Adidas America, Major League Soccer and The Oregonian.

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“It’s an exciting time to join the Milestone family,” said Eastwood, also in a statement. “Milestone is well-positioned as a leading VMS provider with many new projects on the horizon. This is an ambitious and talented group and I’m looking forward to our Americas marketing team helping to propel Milestone into its next phase of growth.”