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Landlines disappearing from monitored accounts

According to a new report from IMS Research, monitored alarm accounts using telephone landline transmission accounted for nearly 90 per cent of recurring monthly revenue (RMR) in North America in 2009. However, this is forecast to decrease to nearly 70 per cent by 2014.


July 20, 2010
By Staff

 
It’s a trend already being seen here in Canada says Ivan Spector of Montreal-based Sentinel Alarm Alarm Co.
 
"Coupled with the recession, and people trying to cut a few bucks from every monthly bill, it is a very large concern when attrition rates are considered," says Spector.
 
Similar declines are forecast throughout Europe, although there is a great deal of variation from country to country.
 
IMS Research’s latest report on the remote monitoring industry predicts that by 2014, only a half of the monitored alarms in France will have a landline connection. “This contrasts with the Spanish market that is predicted to show only a drop of a few percentage points in market share for landline connections,” says market analyst and report author Ewan Lamont.
 
“It’s interesting how each market is responding differently to the decline of plain old telephone lines (POTS),” says Lamont. “Whilst it is widely accepted that the use of POTS for alarm communication will come to an end sometime, the lack of a definite end-game reduces the pressure on dealers to switch. Also, there are still questions over what will successfully replace it, and until these issues are resolved the market will be slow to move to an alternative.”
 
“Each market has very different drivers behind the change, with some riding the emerging wave of IP, such as Germany, whilst others, such as France, prefer the wireless convenience of GSM. On top of all that, there is radio to consider too.” Lamont continues: “timescale is also important to consider. Each country is progressing at a different rate, making planning for the future very difficult.”
 
The alarm industry is heavily dependent upon communications networks to provide an acceptable level of service, but with all the recent talk about the end of POTS, it is hard for dealers to know what to do.