Appointments News
Connectivity Standards Alliance appoints new COO

Michelle Mindala-Freeman

The Connectivity Standards Alliance announced the appointment of Michelle Mindala-Freeman to the role of chief operating officer.

Mindala-Freeman joined the Alliance in 2021 as head of marketing. During that time, Mindala-Freeman oversaw the rebranding of the Alliance and expansion of its marketing presence, and orchestrated organization and member efforts in governance restructuring, IT systems evolution, and digitization of member services. She was promoted to executive vice-president in 2023.

“I am thrilled to announce Michelle Mindala-Freeman’s appointment as chief operating officer. Her exemplary leadership in advancing the Connectivity Standards Alliance’s objectives have significantly contributed to our community’s success. As we continue to navigate the complex landscape of the IoT, Michelle’s strategic talent and operational expertise will continue to be instrumental in shaping the direction and growth of the organization,” said Tobin Richardson, president and CEO, Connectivity Standards Alliance, in a statement.

Prior to the Connectivity Standards Alliance, Mindala-Freeman served in leadership and consulting positions at Microsoft, Capgemini and AT&T.