Axis expands developer partner program
Axis Communications has expanded its Application Development Partner (ADP) program into three levels: ADP, Silver ADP and Gold ADP.
According to the company, eligible ADPs include qualified software vendors that are ready to integrate with Axis’ video products. Silver ADPs focus on “joint installations, new opportunities and marketing initiatives” and “successfully meet the demands of Axis end-customers with specific software solutions for prioritized industry segments.” Gold ADPs “work very closely with Axis to focus on early integration and joint business development … They offer first-line support and have demonstrated that Axis is their preferred network video surveillance vendor.”
The company has recruited more personnel to collaborate with regional software developers as part of the program’s recent expansion. “We see the opportunity to work more closely with ADPs of strategic importance in local markets as an important step in maintaining our continued global market leadership,” says Bodil Sonesson, vice-president of sales. “By making an investment in dedicated Axis resources in all regions, we will continue to upgrade the ADP Program, further strengthen our market-leading position and create true win-win partnerships.”
The ADP program has grown from about 60 partners in 2002 to more than 1,000 developers today.