Alan Waxenberg named VP, Sales & Marketing for Polaroid
To create and direct strategic sales, marketing and alliance plans, 30-year security industry veteran Alan Waxenberg has joined PRD International, manufacturer of Polaroid Professional Security Solutions, as vice-president of sales and marketing.
“Alan’s wealth of senior-level sales and marketing management experience will help drive our vision of becoming a major international solution provider of professional surveillance solutions to our integrators and customers,” says Allan Markoff, CEO of PRD International. “His passion to excel and personable style are recognized throughout the industry. We’re fortunate to have an individual with his talent and business achievements on our team.”
Waxenberg was most recently at SolidWitness, a firm he founded in 2005 that offers a broad range of security and surveillance related consulting services. These services range from review of an existing facility’s system to feasibility/cost projections for renovating or systems upgrades. SolidWitness will continue to provide its services under the direction of the company’s prominent industry consultants. Waxenberg has extensive experience in the areas of video surveillance solutions, video analytics, network security, sales engineering management and sales training/development. He has held management positions at Intergraph Corp, Avid Technologies, Avermedia, Video Insight and Sentry360.
“To elevate the Polaroid brand, we plan to deliver pinnacle surveillance solutions and technologies,” states Waxenberg. “Polaroid’s key messages will highlight quality products, premium integrator support, outstanding technical service and innovative solutions.”