Ajax Systems previews new product line-up in “Comfort Zone” presentation
October 17, 2022 By Neil Sutton
Ukrainian security company Ajax Systems recently unveiled a host of new products aimed at the lifestyle market, including its LifeQuality smart air quality monitor, LightSwitch smart lighting control and WaterStop valve for water leak detection and mitigation.
The products were previewed via a comprehensive video presentation called “Comfort Zone” which was made available to a global audience of partners and customers. The almost 90-minute video was broadcast in 19 languages across locations including France, Ukraine, Spain, the U.K., the Netherlands, Germany, Romania, Turkey and Canada.
A movie theatre in Vaughan, Ont. (just outside Toronto) served as the host location for the Canadian presentation, which was attended by numerous industry representatives from across the GTA, as well as some who flew in especially for the event.
Already established in 130 countries, Ajax recently expanded into North America under the leadership of Rob Harman, who joined the company in January as director of sales for North America. Ajax also recently hired Ron Jagmohan as technical director for North America.
“It’s not just a company, it’s a movement,” said Jagmohan, who addressed the assembled crowd with Harman before the Comfort Zone presentation. “That’s the big reason I decided to join.”
Ajax has had to refit its manufacturing and supply chain processes in the last year due to the ongoing crisis in Ukraine, noted Harman. In short order, the company moved busloads of its staff to safer locations, as well as 180 tractor trailer loads of equipment to the western part of the country. Remarkably, Ajax is now operating at a higher capacity than it was prior to the Russian invasion, and recently opened a second production facility in Turkey.
In addition to its new lifestyle products, Ajax also previewed its FireProtect 2 device (including smoke and carbon monoxide detection), an updated app with improved design and a new partner portal.
The partner portal will be available first in the U.K., Italy, Spain, Portugal, Belgium, the Netherlands, Luxembourg and Scandinavia. Ajax says it hopes to make the portal available in Canada sometime in 2023. Likewise, most of the new products should be available in Canada next year. Some, such as fire devices, are awaiting certification in order to be sold here.
CEO Aleksandr Konotopskyi was one of several Ajax presenters who demonstrated the product line-up in the Comfort Zone video. He also offered some closing remarks about his company’s product development plans and the evolution of the security business as a whole.
“Sometimes I hear the concerns of the professional community, ” said Konotopskyi. “‘You made the security system so simple… why do people need security professionals?’ People need security professionals to solve more sophisticated and complex problems than just attaching a sensor to the wall. Security professionals today must expand their range of services because people already trust you.”
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