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Zigbee Alliance rebrands as Connectivity Standards Alliance

The Alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand


May 11, 2021
By SP&T Staff

The Zigbee Alliance announced its organizational rebrand to the Connectivity Standards Alliance (CSA).

The organization announced a second brand, Matter, formerly known to the industry as Project Connected Home over IP (CHIP), the future of reliable connectivity. The newly developed Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale. The Alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand.

The new Alliance visual identity includes a ligature in the new monogram, which represents not just the connectivity powered by the Alliance protocols, but the coming together of individual companies that make up the Alliance. With a personalized set of over 100 ligatures, the brand celebrates the unique connection between the Alliance Members and the connection Alliance technologies enable. The new brand colour palette of blue and ivory is an updated reference to the visual lexicon of blueprints, reflecting the Connectivity Standards Alliance’s role in developing foundational connectivity standards.

“This year is historic for the Alliance as our growth and efforts flourish with the demand for smart home and building connectivity,” said Tobin Richardson, president and CEO of the Connectivity Standards Alliance in a prepared statement. “It’s the perfect time to both unveil our new brand, positioning the Alliance as the home for collaboration and development of IoT standards with our Members, and launch these trusted marks recognizable by the market we collectively serve.”

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