VIVOTEK has unveiled new branding in its transformation towards the IoT age, including logo, brand identity, and a new brand ethos under the slogan “We Get The Picture”.
“When we say, ‘We Get The Picture’, it means to understand the whole situation in a prompt manner, and to always be a step ahead to deliver the solutions demanded by our end-users,” explained David Liu, President of VIVOTEK USA, Inc., in a prepared statement. “During the rebrand journey, we discovered that the way we have done business for the last two decades, with outstanding service and business integrity, has profoundly shaped who we are today. Our new positioning and look redefine our role in the next era of IoT, but more importantly, deliver the clear message to our customers and partners that they can trust and stand side-by-side with VIVOTEK.”
According to a company statement, the rebrand is supposed to represent VIVOTEK’s commitment to its clients, enabling the company to technology and intelligent insights.
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