Business & Marketing
Monitronics/AARP deal targets aging population
Monitronics has a new relationship with AARP, a nonprofit, nonpartisan, social welfare organization. The relationship names the company as the exclusive AARP-branded provider for professionally installed residential security monitoring. Monitronics will provide a discount on residential security services for members AARP.
By SP&T Staff
The organization has a membership of nearly 38 million people.
“AARP is one of the most well-known, respected non-profit groups in the U.S., providing valuable resources to millions of people 50 and up,” said Jeff Gardner, Monitronics’ president and CEO. “We are thrilled for the opportunity to work with them to provide the very best security to their valued members.”
Those 50 and over are among the fastest growing population worldwide. By 2020, they will account for more than 35 per cent of the people in the United States, and the population is expected to more than double in the next 35 years.
“This relationship allows Monitronics the opportunity to provide AARP members with special offers and discounts that will help deliver safety and peace of mind,” said Gardner.
“Not only does this collaboration help us to serve an important group of people, but it will give our authorized dealers the opportunity to offer competitive discounts to a wider pool of potential clients.”
Monitronics provides monitored home and business security system services to more than one million residential customers and commercial client accounts through its network of independent authorized dealers in the U.S., Canada and Puerto Rico.