SP&T News

Fluidmesh unveils new logo

Fluidmesh Networks, which specializes in wireless backhauling systems for security, industrial, and mission-critical applications, has undertaken a major rebranding initiative and introduced a new logo.

March 26, 2013  By Staff

Cosimo Malesci, Fluidmesh co-founder and vice-president of sales and marketing, said in a statement, “We deliver unique, powerful and reliable products and it is time that our image reflects that. We wanted to refresh our image so that we align with the quality of our products, reflect who we are as a company, reflect our values, reflect our youth and refusal to be boxed in. We are leading the wireless revolution and are ready to show the world what we are made of: energy, honesty, research, insight.”
According to a company press release, the logo colours “are reminiscent of the original brand, and represent power, vitality, courage, optimism and speed. The new, high tech logo suggests the analysis of movement, union of elements, and connections.”

The rebranding includes a redesign of the company’s website as well as packaging and other materials. “Fluidmesh has focused in the past strictly on design and research in order to deliver the best product to the market,” said Malesci. “We didn’t stress much about the look as we believe that a good product will always be more important. But we also feel that now, as leaders in the market, we must look like leaders.”

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