Business & Marketing
Does your staff reflect the next generation of customers?
June 16, 2010 By Ivan Spector
• Over 50 per cent of the world’s population is under 30 years of age
• Facebook tops Google for weekly traffic in the U.S.
• Number of years to reach 50 million users:
Radio: 38 years, TV: 13 years, Internet: four years, iPod: 3 years. Facebook added over 200 million users in less than one year!
The way in which information is shared, disseminated and absorbed is undergoing a tremendous transformation. That obviously impacts how buyers view your products and services and how they will buy those products and services. Traditional means of reaching out and touching potential clients is undergoing a huge transformation.
And it is not only what is being said — it’s what is being said about your company, your product, your service.
Will this have any staying power? I recall the collective gasp when we cut back on our Yellow Pages budget years ago.
This buying and interacting shift is an entirely different animal, and if you don’t have any Gen X and Y people on staff prodding you in the right direction, you had better start finding them and getting with the program, to find out how you can channel this energy and be a part of it. Lead, follow or get out of the way!
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