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Canadian Women’s Hockey League announces new sponsorship agreement with ADT

ADT and the Canadian Women’s Hockey League (CWHL) have announced a sponsorship agreement under which ADT becomes the official security partner of the CWHL for the 2017-2018 season.


October 23, 2017
By SP&T Staff
SP&T Staff

As part of the agreement, ADT will have in-arena signage during all regular season games and will present the ADT “Goalie of the Week,” a weekly feature where fans vote for the top CWHL “netminder” of the previous weekend’s games through social media and the CWHL’s official website.

“Whether you are cheering on your favourite team from your sofa or the arena, at ADT, we believe everyone deserves to feel safe,” said Anna Marie Menezes, vice president, marketing and inside sales, ADT. “By partnering with the CWHL for the upcoming season, we can remind hockey fans across the country of the many benefits of home security and automation, and the ‘Goalie of the Week’ feature will serve as a fun and engaging way to bring the sponsorship to life.”