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42 per cent of U.S. households very interested in smart home for entertainment

Parks Associates has announced new research showing 42 per cent of U.S. broadband households find at least one tested smart home use case for entertaining very appealing.

January 5, 2018  By  SP&T Staff

The ability to control TVs, set-top boxes, streaming media players and smart home devices with the same remote is the most popular use case: 47 per cent find it appealing, including 30 per cent who rank it as very appealing.

Research from Parks Associates shows:

• 67 per cent of U.S. broadband households find receiving alerts when someone enters the house appealing

• 54 per cent of broadband households find at least one tested energy management use case for the smart home highly appealing


• 60 per cent of security system owners find the ability to control their security systems using voice appealing

Parks Associates will examine consumer interest in smart home crossover opportunities for energy, health, insurance, entertainment and other IoT industries at the Connections Summit: IoT and the Smart Home on January 9.

“Traditionally consumer interest in the smart home focuses primarily on safety and security and other pragmatic use cases, with adjacencies in health and energy scoring interest levels around 50 per cent,” said Elizabeth Parks, SVP, Parks Associates. “Innovations such as voice control have increased consumer interest in solutions that enhance the entertainment experience, and we look forward to discussing these changes at Connections Summit.”

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