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Zigbee Alliance announces new marketing team

Michelle Mindala-Freeman joins as head of marketing and Krista Ingram assumes the new director of marketing programs role

January 21, 2021  By  SP&T Staff

Michelle Mindala-Freeman

The Zigbee Alliance announced the addition of two new team members. Michelle Mindala-Freeman joins effective immediately as head of marketing and Krista Ingram assumes the new director of marketing programs role.

As head of marketing, Mindala-Freeman will help promote the Alliance mission, standards and solutions while driving the growth and success of the IoT for the benefit of members. She steps into this role from Microsoft, where she was a Digital Advisor for the North America CTO office, helping customers on their digital transformation journeys. Prior to that, she led strategy and solutions and was a Client Partner for Capgemini’s Telecom Media & Technology business, defining and delivering IT and industry technology solutions.

“Michelle brings a unique blend of executive leadership, client services and technology experience to the Alliance at a critical stage of our growth. We are thrilled to bring someone of her caliber onto our team. I am looking forward to seeing the successful launch of Project CHIP and the strategic growth of the Alliance under her leadership,” said Tobin Richardson, president and CEO, Zigbee Alliance, in a prepared statement.

Krista Ingram

To further support marketing initiatives, Krista Ingram joins as the director of marketing programs. This marks a return to the Alliance for Ingram. She was instrumental during the first 12 years of the Alliance, helping to grow it from a small collection of companies and single standard to several hundred members, leading Alliance events and marketing.


“I have known and worked alongside both Michelle and Krista for many years now. I am elated to welcome them into the Alliance and to have our staff and members tap into the trove of expertise and energy they bring,” Richardson continued.

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