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WavestoreUSA appoints security industry veteran director of sales

WavestoreUSA has appointed Jennifer Martin, a 38-year veteran of the security and technology industries, as its Director of Sales. Martin will be charged with directing all sales activities on behalf of WavestoreUSA within its target markets.


August 29, 2013
By Staff

As the company continues to build its integrator and manufacturer’s representative sales channels throughout North America, Martin will play a critical role in expanding these vital partnerships. Overall, she will be responsible for developing and executing WavestoreUSA’s market and sales strategies, while working to identify market opportunities, enhance partnership networks and ensure delivery of quality solutions.
 
“Jennifer’s extensive market experience working with technology innovators, sales representatives and system integrators is an invaluable addition to WavestoreUSA,” said Mike Scirica, Vice President of Marketing and Sales, WavestoreUSA. “Jennifer has been successful in implementing partner development strategies and market expansion programs. She will play a pivotal role in the growth of our business while building relationships with new and existing partners.”
 
Martin has spent the majority of her career helping organizations leverage the power of technology to enhance security, increase revenue streams and improve operations. Most recently, Martin served as Worldwide Manager of Channel Programs, Pixim, Inc., where she was responsible for demand generation, branding and OEM partner development. Prior, she was Vice President of Vendor Technology and Education for PSA Network, an international security-purchasing cooperative. At PSA, Martin spearheaded vendor management, new technology acquisition, partnership development and vertical market strategies. She also held the role of Director of Marketing during her tenure with PSA Network.
 
“WavestoreUSA is uniquely positioned to take advantage of new opportunities for growth in our targeted verticals,” Martin said. “I look forward to leading activities to drive sales, profits and market share of the company’s video recording and VMS platforms while continuing to promote the company’s brand throughout the industry.”
 
Martin was co-owner of Hanna Martin, a manufacturer’s representative of video, electronic and software-based security products. She has also served as CEO of LRC Electronics, and co-owned Intermountain Marketing. In addition, Martin is a frequent speaker at renowned industry conferences and currently chairs the Security Industry Association’s New Product Showcase committee.
 
The entire WavestoreUSA team, including Martin, will be on site at the 2013 ASIS International Annual Seminar and Exhibits, held Sept. 24-26, 2013, at McCormick Place in Chicago. Attendees are invited to meet the team and view demonstrations of its recording, video management and storage solutions throughout the conference at booth #2069. To set up an appointment, email sales@wavestoreusa.com.


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