Mission 500 Security 5/2K race at ISC West raises more than $95,000
The third Mission 500 Security 5/2K charity run at ISC West in Las Vegas raised more than $95,000 to benefit Mission 500, a charitable organization that engages security professionals to sponsor children in need through the World Vision organization. Proceeds from the March 29 event will sponsor 260 children for one year — providing food, water, education, health care and most important, hope. Event proceeds increased the number of sponsored children to more than 500 in total.
The organizers were overwhelmed by support from across all facets of the security industry. More than 550 runners and walkers registered for the event, and more than 450 participated. Registrants included more than 120 female runners, and participants came from 20 countries and 40 states. First place overall female runner was Sarah Semerjian (22:23) of Alexandria, Va., and first place overall male runner was Peter Novick (17:32) of Bethesda, Md.
With the help of LRG Marketing Communications, Mission 500 launched an integrated marketing campaign that began in January 2012 and was aimed at increasing its child sponsorships and promoting wider Security 5/2K participation. For the first time, Mission 500’s media partners joined in offering their support in the form of more than US$125,000 in print and electronic media placements. Media for the marketing program was supported by SDM, Security Magazine, Security Management, Security Products, Security Sales & Integration, Security Systems News, Security Director News, Security Technology Executive, Campus Safety, Ventas de Seguridad, Seguridad en America (two Spanish language security publications) and their respective web pages and portals. The campaign helped Mission 500 reach its goals and add more than 150 new sponsored children during ISC West in Las Vegas, in addition to the number who will be sponsored with the proceeds of the 5/2K event.
The Security 5/2K event also featured a 2K walk for the first time and more than 80 people signed up to participate. Jeremy Gideon was the first-placed male participant and Terri Wallowitch was the first-placed female participant.
At a reception and awards ceremony for Security 5K runners, Mission 500 awarded its third “Mission 500 Humanitarian Award” to Mary Jensby, director of central station and data entry at Monitronics Security. The award honours individuals in the security industry who make important contributions to those in need. Vivint was the second recipient of Mission 500’s Corporate Social Responsibility Award.
For the Security 5/2K, more than 200 of the runners set up fundraising web pages and added donations for the cause totalling over $13,400: Charlene Foglio was top fundraiser with $3,050, followed by Rob Hummel with $1,000 and Shane Geringer with $985. Charlene will participate in a trip to a World Vision project later this year.
Exhibitors and attendees volunteering for Mission 500 also joined Las Vegas dancers to converge on unsuspecting attendees “Flash Mob” style to showcase a song that was donated, written and produced by Boca Raton musician Rick Krive. This initiative was sponsored by Axis, who also had more than 60 participants in the Security 5/2K, the largest team participation since the event started. Angela Kendall Dempsey helped create the flash mob, together with song lyrics and choreography.
The Security 5/2K Mission 500 Race at the 2012 ISC West Expo in Las Vegas was a collaboration among United Publications, publishers of Security Systems News and Security Director News; Reed Exhibitions, producers of ISC Expos; and Mission 500. Sponsors in 2012 were Alarm.com, Altronix Corporation, AXIS Communications, Ditek, Deister Electronics, HID, Honeywell, LRG Marketing Communications, Panasonic, Pelco (by Schneider Electric) and Safety Technology International. T-shirt sponsor was DMP, race bibs were from Samsung, top fundraiser award was by Verint and refreshment sponsor was Brivo.
Freeman, contractor of services to ISC West and its exhibitors, waived staff costs and fees for using audio-visual equipment during the 5/2K race and the awards ceremony, and Starbucks generously donated coffee to complement the post race refreshments and food.