Business & Marketing
Sonitrol has new image, adds franchises
Sonitrol has launched a new brand image to the market, updating its logo, website, literature and sales tools.
By SP&T Staff
“With a growing network of franchises and the necessity to leverage new marketing and sales methods, such as social media and mobile devices, we had an opportunity to update our brand,” says Julie Beach, vice-president of sales and marketing of the Sonitrol network, at Stanley Security. “As franchisor of this innovative brand, Stanley Security has the responsibility to provide the Sonitrol dealer network with a brand that reflects our innovation.”
Beach says the updated look is modern, consistent, and scalable to new marketing vehicles, such as social media.
Over the past year, Sonitrol has opened two new franchises, in Bend, OR, and Big Bear, CA, and expanded the territories of three of its franchises in New York, California, and North Carolina.
The Sonitrol network now consists of 86 franchises and 43 corporate offices covering the United States and Canada.
Sonitrol provides verified electronic security solutions for intrusion alarms, access control, video surveillance and fire detection.