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Securitas presents new global brand identity

Securitas logo receives first major update since 1972

March 11, 2021  By  SP&T Staff

Securitas has launched a major update to its global brand identity and positioning. Headlined by the tagline ‘See a different world’, the new brand includes the first major update of the Securitas logo since 1972.

Securitas’ new brand will be visible on Securitas’ personnel uniforms, vehicles, equipment and facilities, as well as its digital tools and online channels. The brand will be rolled out gradually across the company’s worldwide operations.

“Our new brand shows the world who we are and where we’re going. It builds on Securitas’ proud heritage and values of integrity, vigilance and helpfulness, and focuses on our unique people and high-impact technology,” Magnus Ahlqvist, President and CEO, Securitas said in a prepared statement. “We work with many of the world’s most recognizable companies, and our new identity makes it clear how we can help create a more sustainable and inclusive future together with our clients and partners.”

Securitas has 355,000 employees serving 150 global clients and more than 150,000 clients in total across 48 markets.


Mauro Silva, VP Brand and Strategic Marketing, Securitas: “This is a milestone for our company and our industry. We reflected on our strategy, our world and what clients expect from us today and saw an opportunity for differentiation. Securitas is a knowledge-driven company where engaged and talented people make a positive difference every day. This brand expresses our confidence in the future, while remaining true to our heritage and people, and makes our leadership clearer than ever.”

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