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Schlage Canada debuts new brand identity

Schlage unveiled the new tagline: “Trust Your Home to Schlage”


March 23, 2021
By SP&T Staff

Schlage revealed its new brand identity, to be leveraged in residential markets.

The new branding is meant to build upon the equity of Schlage’s identity, and to emphasize its principles of quality and design and modernizing its visual brand elements.

“Over the past 100 years, Schlage has played an integral role in revolutionizing door hardware, security, and style,” said Michael Del Guidice, Vice President of Marketing for Allegion Canada. “We’re proud of the fact that we have earned the trust from Canadian homeowners when it comes to protecting what matters the most – their homes. As we look into the next chapter for Schlage, we will continue to focus on the innovation, quality, and craftsmanship the brand is known for.”

In addition, Schlage unveiled the new tagline: “Trust Your Home to Schlage,” alongside the new visual identity.

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