Samsung reports market share numbers
In a security camera market estimated by IMS Research to be worth approximately $1.451 billion in 2011, Samsung Techwin America is ranked second in terms of analogue camera market share and fifth in overall camera share. According to Samsung, this latest ranking moves Samsung up from the number six overall position it held in 2010, and increases its market share from 4.5 per cent in 2010 to 4.6 per cent in 2011.
A similar boost was seen in the CCTV and Video Surveillance Equipment market category, where Samsung moved from the number 10 position with 2.1 per cent market share in 2010 to the number nine position in 2011 with 2.5 per cent market share.
“Samsung’s technology and customer support leadership has provided unparalleled opportunities for growth, and continues to facilitate increased market penetration in the Americas,” says De Fina, Samsung’s senior vice-president of sales and marketing, North America. “Complementing our leadership and brand image is a strong product portfolio that offers added value and performance for our reseller partners and end-users.”
“Samsung has experienced many exciting successes as we continue to tailor how we conduct business to meet the changing needs of the market. We’ve also taken a more aggressive and unified stance in how we develop new products and bring them to market. When combined with the power of the Samsung brand, this provides us with an added advantage that helps ensure continued growth in the Americas,” says De Fina.