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Nice consolidates North American organizations

2GIG, ELAN, Linear, Mighty Mule, SpeakerCraft, Proficient, Furman, Panamax, Gefen, Numera, Intellivision, Abode and HySecurity will continue to go to market as brands of Nice.


February 22, 2022
By SP&T Staff

Nice has announced plans to form a single entity in North America by consolidating all its essential operations under Nice.

The company’s plans follow its acquisition of Nortek Control in October of last year. Nortek Control will complete a transition to the Nice brand within the year 2022.

2GIG, ELAN, Linear, Mighty Mule, SpeakerCraft, Proficient, Furman, Panamax, Gefen, Numera, Intellivision, Abode and HySecurity will continue to go to market as brands of Nice.

“The newly enlarged and strengthened presence of Nice North America further reinforces our commitment to our partners, customers, and the channel,” said Edoardo Malfè, President & CEO, Nice North America in a statement.

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“The expanded portfolio created by our strategic acquisitions enables the delivery of solutions to partners and end-users from a single-source provider of a full suite of integrated solutions for residential, commercial, industrial and government customers, from consumer DIY to custom and professionally-installed specialized products and high-security applications.”

Luca Longhin, a veteran of Nice will co-lead Nice North America as Deputy CEO.

“To fully align the businesses and best support our partners, we are pleased to announce several powerful additions to our dynamic leadership team,” said Longhin.

Industry veterans Paul Williams and Lisa Potok join the new leadership team. Williams joins as Chief Product Officer and Potok joins as Chief Financial Officer.

Amanda Repp steps into the newly created role of Chief People & Diversity Officer. Jim Hardiman will take over as General Manager of the China Innovation Center. Jari Niemela was recently announced as Chief Technology Officer. Craig Copley becomes Chief Information Officer. Mark Owen Burson is named Chief Marketing Officer and Daniel Schatz will serve as General Counsel.