Linear concludes 2013 dealer council meetings
Linear LLC recently concluded its 2013 dealer council meetings, wrapping up the four city tour with a stop in Phoenix, Arizona. This year marks the third consecutive one during which Linear hosted the regional events.
The council meetings are part of Linear’s ongoing efforts to stay ahead of industry demands and trends, while providing an opportunity for collaboration and information gathering about products, procedures and training.
Council meetings were also held in Minneapolis and Grand Rapids, along with two sessions in Dallas. Dealers were invited to attend and offer feedback on Linear products, services and the overall direction of the company in a completely interactive and open forum environment. One of the Dallas meetings and the Phoenix session catered entirely to 2GIG Technologies dealers, aiding the smooth transition since Linear’s acquisition of the company in February.
“It’s important to have great phone and web support, but there’s no better way to garner feedback than face-to-face meetings,” said Bob Corona, owner of TMC Techpoint Inc. and a Dallas session attendee. “The council format is great way to stimulate collaboration while introducing valuable new perspectives that benefit both Linear and their dealer base. We discussed a wide range of topics from products and training to collateral and technology needs, and I look forward to what Linear has in store.”
A major emphasis this year was on training for dealers; including more frequent in-person sessions and webinars, more “how to” videos, and the need to continuously offer education and recommended selling practices for new products. Methods of distributing training materials and content was also discussed, revealing a diverse set of preferences including online PDFs, print materials and interactive digital tools. Customization was another hot topic as dealers expressed the desire to be able to outfit collateral and user interfaces with their own logos, something Linear addressed directly with the forthcoming LinearLinc and NuLinc system.
“The information we gather from our dealer council sessions has a direct effect on how Linear moves forward and also make us a better partner to our dealers and distributors,” said Linear President, Michael O’Neal. “The integration of more Linear systems and products with wireless and mobile technologies was a carryover trend from last year and something we’ve addressed in 2013 with a number of different actions, including the acquisition of Z-Wave lighting products and 2GIG Technologies, as well as the launch of the eMerge e3 Access Control platform.”
Dealer council meetings are one element of Linear’s broader training, education, and communication program designed to let dealers provide feedback while giving them a better understanding of the company’s direction. Linear also maintains a microsite, LearnLinear.com, which has a listing of all training schedules, videos, webinars, product literature and other marketing resources available on demand.