Appointments News
Keyscan adds new marketing manager

“Jennifer brings added depth of marketing experience to our organization,” said Steve Dentinger, Keyscan’s Director of Sales and Marketing. “We are confident her experience and contributions will continue to drive our competitive position and growth for the Keyscan brand within the Distribution arena.”

As Marketing Manager – Distribution, Jennifer’s focus will be to manage strategic marketing, branding, communications and positioning initiatives toward the growing Distribution channel.

Prior to joining Keyscan Inc., Jennifer spent more than 10 years in the consumer products industry, most recently in the role of Senior Brand Marketing Manager directing such fashion brands as Roots and Eddie Bauer in a license and private label capacity.

Her breadth of experience includes developing and managing a strategic brand vision, budgeting, marketing planning, product development, product positioning, pricing, new product introductions, inventory management, and the development of promotions, packaging, displays and collateral.

She also held Brand Manager and Promotions Manager positions creating strategic marketing plans, channel specific marketing initiatives, collateral, advertisements, press, product knowledge and web based initiatives that strengthened the North American brand vision at both the retailer and consumer level.

Jennifer is a native Torontonian. She holds a B.Comm from McMaster University and acquired a business leadership certificate from Durham College.