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Jordan joins Core Brands as VP product management

Core Brands has strengthened its senior product development team with the addition of Mike Jordan as vice-president, product management. Effective immediately, Jordan leads all product development initiatives and reports directly to Core Brands president Joe Roberts.


July 19, 2016
By SP&T Staff
SP&T Staff

“Mike brings an extensive product development and engineering background to this new position at Core Brands,” Roberts said. “His experience, talent and creativity will add a new dimension to an already strong product management team that’s focused on creating innovative products that help our dealers win more business and satisfy their customers.”

Prior to joining Core Brands, Jordan served as vice-president at SnapAV. He has also previously served as the manager of global sourcing for Family Dollar Stores.

“I am thrilled to join the Core Brands team,” Jordan stated. “This company has a well-deserved reputation in creating innovative products that bring meaningful and measurable new value to custom installers and end-user customers. I am ready to dive in and help accelerate our development of industry-defining products for the residential and commercial custom install industry.”

Core Brands comprises control, audio, power management, connectivity and video distribution brands to deliver a portfolio of connected home and commercial solutions.