Vicon launches new brand identity

SP&T Staff
Tuesday July 11, 2017
Written by
Vicon Industries, designer and manufacturer of video surveillance and access control software, hardware and components, has adopted a new corporate identity and tagline, “Simple Solutions for a Complex World.”

According to the company, “Vicon’s rebranding is the culmination of several years of research and development, resulting in the launch over the past year of the new Valerus VMS and VAX Access Control platforms, as well as a completely redesigned line of cameras.”

Bret McGowan, Vicon’s Senior VP of Sales and Marketing, announced Vicon’s new brand in an open letter to Vicon employees and customers. In it, he states, “We’ve realized there’s a need in the market for a solutions provider that can take the pain out of the entire security experience… Vicon is striving to be that alternative, easy-to-deal-with company capable of delivering an entire video and access control solution.” His letter can be read in its entirety on Vicon’s website.

The new branding will be included on all of Vicon’s marketing and communications moving forward. The company also launched a redesigned website last month.

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