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Genetec makes new appointments in Europe

May 24, 2019  By  SP&T Staff

Georges Tannous. PHOTO: Genetec

PARIS — Security technology firm Genetec Inc. has announced a number of hires in Europe to support the company’s growth in both Europe and the Middle East.

Francesco Serra has taken on the role of vice-president of Sales for Europe, based in the Genetec European headquarters in Paris. Having held senior roles with Siemens, Avaya and Polycom, Serra brings over 25 years of management experience in the technology industry. The firm says his background in sales and sales management will be an asset to the Genetec leadership team as the company continues to accelerate its growth in this region.

“We are excited to welcome Francesco to the Genetec team. His industry experience and sales acumen will help us to continue to propel our business forward in Europe by building on our existing successes and opening up new market opportunities under his leadership,” said Michel Chalouhi, vice-president of Global Sales at Genetec, in a prepared statement.

With over 15 years of experience in global partner management, Georges Tannous has taken on the new position of director of Marketing for Europe, Middle East, Turkey and Africa. Also based in Paris, Georges will lead the company’s EMEA marketing teams and guide the continued growth of the Genetec brand in the region while continuing to oversee the company’s global portfolio of strategic technology alliance partners.


“Francesco and Georges are experienced leaders with impressive track records of driving high-performance sales and marketing teams. They bring considerable experience to our European sales and marketing organization, as we continue to accelerate our growth and expand into new regions such as East Central Europe,” said Guy Chenard, chief commercial officer at Genetec, also in a statement.

Continuing the sales and marketing expansion in Europe, security industry veteran Jakub Kozak, has joined Genetec to become the company’s new regional sales manager for East Central Europe. Having held senior sales position in the region with Axis communications, and L3 Technologies, Jakub will be responsible for expanding the company’s footprint in Eastern Europe.

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