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Genetec chosen to represent Canada for Brazil trade mission

Ed Fast, Minister of International Trade and Minister for the Asia-Pacific Gateway, is leading a trade mission to Brazil of 19 Canadian companies, including Montreal-based security provider Genetec.


June 29, 2011
By Staff

The Minister will travel to Rio de Janeiro, Brasília and São Paolo from June 26 to 30 to further develop Canada and Brazil’s commercial relationship.

“Canadians understand that trade is, fundamentally, a ‘kitchen table’ issue—providing jobs, and helping people put food on the table and provide for their families,” said Minister Fast. “As one in five Canadian jobs is directly or indirectly dependent on exports, increasing trade is key to job creation, increasing prosperity and protecting the financial security of hard-working Canadians and their families.”

Genetec and Thales Canada are among the companies participating in the trade mission to Brazil, which will showcase Canada’s strengths and capabilities in infrastructure projects and services. These sectors have been identified as high-potential opportunities as Brazil prepares to host the 2014 FIFA (Fédération Internationale de Football Association) World Cup soccer tournament and the 2016 Olympic and Paralympic Games, and as it undertakes a US$805-billion infrastructure development initiative—the Accelerated Growth Program.

Genetec is a pioneer in the physical security and public safety industry and a global provider of IP licence plate recognition (LPR), video surveillance and access control solutions.

“We are pleased to participate in this trade mission to Brazil with Minister Fast,” said André Cardyn, International Sales and Business Development Director – Latin America and Caribbean at Genetec. “Our company has been present in the Brazilian market for over five years, helping customers in industries such as transportation, government, oil and gas and many others leverage the benefits of advanced IP security solutions. By participating in this mission, we hope to meet high-level officials within our target markets to introduce them to solutions that contribute to enhanced security operations and more efficient response to emergencies.”

“Trade missions are an integral part of the Harper government’s efforts to increase trade and create jobs and growth in Canada,” said Minister Fast. “They open doors to global markets and highlight business opportunities for Canadian workers and companies.”

“Our government continues to focus on strengthening economic growth and creating jobs for Canadians in these challenging economic times,” said Minister Fast. “Given Canada’s world-class position in construction, transportation and infrastructure development, Brazil presents great potential for Canadian workers, companies and investors, which can generate increased prosperity in Canada.”

Brazil’s economy, which is the largest in Latin America, was estimated as the seventh-largest globally in 2010. Canada-Brazil bilateral merchandise trade was $5.9 billion in 2010. Brazil was the eighth-largest source of foreign direct investment in Canada in 2010, with a stock of $13.5 billion invested. That same year, Brazil was the 11th-largest recipient of Canadian direct investment abroad, with a stock of $9.7 billion invested.