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Dahua WizSeries will be rebranding

Dahua Technology announced that the company will be rebranding.

WizSense, Simplified Analytics for Accurate Results, and WizMind, Advanced Analytics for Ultimate Performance, will be sub-categories under Dahua’s Analytics+ umbrella.

“With this launch, we are unifying our products under two new product categories, WizSense and WizMind, to align with new and existing customer’s needs in finding solutions faster,” said Jennifer Hackenburg, senior product marketing manager of Dahua Technology USA, in a prepared statement.

The rebranding includes an implementation of the WizSense and WizMind product lines. Changes will be reflected throughout the company’s website including the product search tool filter, datasheets, product boxes and communications. Dahua’s new brand assets include a full quick guide highlighting all products from each segment, a new website landing page and other visual communications to convey Dahua solutions in an understandable way.

The recategorization is designed to help security dealers and integrators more easily identify which video surveillance solutions are better suited for small installations versus advanced enterprise applications.

“WizSense and WizMind technologies both take security further by providing advanced analytics that provide deeper insights, increased accuracy, and time saving alerts,” said Hackenburg. “By offering this new streamlined branding, it is easier than ever for dealers to find the line of technology that will include the level of analytics needed for their installation.”