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Core Brands strengthens technical services team

Timothy Madrid has joined Core Brands as manager, technical services. In this role, he will work to improve all aspects of the experience for the company’s dealers and end-users.


June 28, 2016
By SP&T Staff
SP&T Staff

Joe Lautner, Core Brands’ director of business development and customer experience, commented:. “Core Brands strives to create an exceptional customer experience for each dealer working with our connected home and commercial solutions. Tim’s particularly strong background in software support will allow him to bring a fresh outlook to the A/V industry and provide our valued customers with the best support possible.”

Madrid comes to Core Brands from Kaiser, where he focused on streamlining business processes and customer support deliverables. Before Kaiser Permanente, Madrid was a senior manager at North American video game publisher Wargaming America.

“I’m very excited to be a part of the Core Brands team,” Madrid stated. “I’ve worked in many industries, and can already see that the Core Brands technical support team is passionate and extremely knowledgeable.”

Core Brands combines several control, audio, power management, connectivity and video distribution brands including ELAN, SpeakerCraft, Gefen, Niles, Panamax, Proficient, Furman, Sunfire and Xantech.