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Canon products to be marketed by Axis

Canon and Axis Communications are changing their sales and marketing efforts worldwide. In North America and Europe, the Middle East and Africa (EMEA), Axis will assume responsibility for the marketing and sales of Canon’s entire portfolio of network video products and solutions.

September 2, 2016  By  SP&T Staff

The new sales and marketing framework will begin on Oct. 1 in North America, and earlier in the EMEA region, on September 1.

A company statement explains: “Since Canon welcomed Axis into the Canon Group in April 2015, both companies have discussed various options for leveraging their innovative network video product and solution offerings. This new sales and marketing framework, which makes use of both companies’ established strengths in major regional markets, provides an effective means of maximizing the synergies of the Canon-Axis combination.”

“The network video surveillance market continues to show great potential,” says Ray Mauritsson, president of Axis Communications. “As a leader in the industry, Axis is in an excellent position to include the sales of Canon network video products to our broad portfolio of products and solutions in EMEA and North America. These changes show Canon’s strong commitment to build a long term presence for Axis on the market,”

Capitalizing on Axis’s marketing strengths to develop Canon-branded sales in Europe and North America, Canon Europe and Canon U.S.A. will become the sole providers of Canon network video products and solutions to Axis throughout the EMEA and North American markets.


In the Japanese market, Canon Marketing Japan will continue to sell Canon’s network video product portfolio and, in addition, will partner with Axis, leveraging its robust sales network and client assets to expand sales of Axis products to customers in Japan.

As for the rest of the Asia-Pacific region, Canon continues to explore options for the handling of its network video product and solution portfolio.

Canon’s says its commitment and support of partners and customers remains unchanged. “Under the new framework, Canon partners and customers will benefit from Axis’s marketing, sales and technical expertise and will have access to a wider range of products and solutions from the leading company in the network video camera market.”

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