CANASA Central Expo to focus on IP readiness
By Steve Basnett
Security Canada Central International Security Conference and Exposition is Canada’s largest security industry event attracting thousands of exhibitors and attendees from across North America. Exhibitors from physical, electronic and information security converge at Security Canada to showcase their best and newest products and services. In 2008, Security Canada Central offers more space, more conferences, more security education and more opportunities for business growth.
By Steve Basnett
The Canadian Security Association (CANASA) produces and manages four
trade shows annually: East, West, Atlantic and Central — providing
Canadian security professionals with maximum exposure and unparalleled
marketing and networking opportunities. In selling products or making
deals, there is no substitute for face-to-face communication and
personal contact with customers. The top reason people attend a trade
show is to find new products and suppliers.
CANASA has been experiencing record attendance at its Security Canada
shows so far this year. Positive word of mouth from past attendees and
recognition as the number-one show in the country in terms of attendees
who have buying influence helps to attract first-time attendees.
New this year, CANASA welcomes the U.S. Commercial Service in Canada
and U.S. companies to the premier U.S. Pavillion at Security Canada
Central. These U.S. companies are new to the Canadian market and have
not previously exhibited at Security Canada Central.
This year’s conference theme is Optimizing the Use of IP Ready
Infrastructure. Conference sessions will cover everything from the
convergence of physical and information security and strategically
deploying IP to the economics of deploying high definition video. These
technical workshops, seminars and a Security Industry Summit led by
industry experts make Security Canada Central a “must attend” event for
today’s security professional. These exciting workshops are presented
by the Canadian Security Association, in conjunction with the Canadian
Society for Industrial Security (CSIS); ASIS International Toronto
Chapter; and the High Technology Crime Investigation Association
Canadian Security Association member programs, education and events are
financed in part by proceeds from Security Canada shows. The money and
time you invest in these trade shows allows CANASA to continue to lobby
on your behalf for the betterment of the industry, to protect industry
interests, and to provide a host of membership benefits.
Canada’s manufacturers, distributors, dealers and Fortune 500 end-users
belong to CANASA. Membership offers access to the CANASA member
database, a targeted security industry job board, and a host of
Membership Advantage Programs including discounts on employee
insurance, gas, signs, cell phone services, vehicle leasing and more.
Security Canada Shows are firmly established as the leading industry
events in Canada. We’ve been bringing buyers and sellers together from
coast to coast and internationally for more than 28 years. For more
information on Security Canada Central to exhibit or attend please
visit www.securitycanadaexpo.org or call the Canadian Security
Association offices at 1-800-538-9919.