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Bosch takes over sales of Sony video products

Under a new partnership agreement, Bosch Security Systems’ sales and marketing organization will serve and support all of Sony’s video security customers worldwide, except in Japan.

November 15, 2016  By  SP&T Staff

Bosch Security Systems and Sony Corp. will also collaborate in the development of innovative products and solutions in the field of video security applications.

Effective from the beginning of 2017, the two companies aim to combine their technological expertise to set new standards in high-resolution and low light video imaging.

Sony will bring its expertise in video image quality and performance to the partnership, while Bosch will add an extensive set of robust video analytics at the edge to interpret data as well as innovative technologies to achieve highly efficient bitrates and minimum storage requirements.

“This partnership will revolutionize the video security industry since it combines the unique technological expertise and strengths of two leading companies in the field of video security applications. Customers can prosper from Sony’s superior image quality, like its 4K solutions, combined with Bosch’s bitrate management and video analytics,” says Toru Katsumoto, deputy president of imaging products and solutions, sector president of professional products group, Sony.


“This unique partnership also supports Bosch’s vision concerning the Internet of Things. Video security cameras and more specifically the data they are collecting play an important role in the further development of the Internet of Things,” says Gert van Iperen, president of Bosch Security Systems. He says video cameras might be considered “the eyes of the Internet of Things.”

Sony’s video security customers will be served and supported by a dedicated sales and marketing team within the Bosch Security Systems organization, offering customer support, after-sales service and training in different languages in more than 50 countries worldwide.

“The global Bosch Security Systems organization will support the dedicated sales and marketing team responsible for Sony-branded products as well as Sony’s customers to grow the business by excellent support and service,” van Iperen says. Sony will continue to develop and manufacture its video security products under its brand.

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