COLORADO SPRINGS, Colo. – Alarm monitoring firm Bold Perennial has formally changed its name to Bold Group in the wake of the recent acquisitions of SIMS Inc. and SGS.
The new moniker was announced last week to attendees of the SedonaOffice Users Conference in Marco Island, Florida.
Company President Rod Coles said in a statement, “The decision is really a practical one of inclusion. Now that we are expanding beyond the two core companies that originally formed Bold Perennial, and there are possibilities for further expansion in the future, it made sense to create a name that was more inclusive of all the brands that make this company strong.”
Bold Group says it will be rolling out new marketing materials, including a new website, over the next few weeks.