Barix promotes new CEO
Audio over IP company Barix announced that it has promoted Reto Brader to CEO. Brader was previously vice-president of sales and marketing.
By SP&T Staff
The remaining Barix management team will continue in their established roles. This includes company founder Johannes Rietschel as CTO, Joan Parrilla as VP of engineering, and Mario Almeida as VP of production.
Rietschel founded Barix in 2001.
Barix says it has invested heavily in the development of its next generation products that follow the latest IoT architecture.
Before joining Barix, Brader held key business and technical roles at Hewlett Packard, Pixelmetrix, Utah Scientific and Alcatel. He has a degree in Electronic Engineering and an MBA.
“Reto knows the market and has demonstrated his strength in building and managing the distribution channel and key customer relationships,” said Rietschel in a statement. “His many years at the frontline in the worldwide AV and broadcast markets are key assets to Barix.”