Arcules appoints new senior director of sales
Bruce Nisbet brings significant knowledge of intelligent video solutions to drive strategic cloud services growth
Arcules announced on March 24 the appointment of Bruce Nisbet as senior director of sales.
In this role, Nisbet will help guide the regional sales teams and develop strategic initiatives for expanding the reach of the company’s cloud-based services in key markets.
Nisbet joins Arcules from Hanwha Techwin America, where he was instrumental in driving sales planning and management. His proven ability to manage diverse sales teams at 3VR, Schneider Electric and Pelco will be a valuable asset as Arcules expands the reach of cloud-based services across the industry.
“Bruce brings significant experience that will help expand the company’s channel program and go-to-market strategy while leading our sales teams to create new opportunities for revenue,” said Nigel Waterton, chief revenue officer, Arcules, in a prepared statement. “Arcules continues to focus efforts on the next phase of the company’s growth, and identifying the talent and vision needed for this endeavor is crucial to that goal. We look forward to the impact Bruce will have on Arcules’ ability to address evolving customer needs for security and business optimization.”
With significant growth in customer deployments around the world, such as the recent announcement of its work with WeWork, Arcules has also made several additions to its regional sales and product management teams, designed to expand engineering, sales and service capabilities to its growing list of customers and integrator partners.
“As Arcules works to educate the market on the benefits that the cloud provides to enterprises and provide an alternative to costly on-premise-only solutions, the addition of strategic product management and sales team members helps us to achieve this goal,” said Andreas Pettersson, CEO, Arcules, in a statement.
“We are eager to have the opportunity to leverage the years of experience that our sales team brings to the organization as we look toward providing our cloud services to more global companies. Building a smarter, more secure world through the delivery of cloud services is our primary goal.”