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Alula launches Pro Partner Program

January 21, 2020  By  SP&T Staff

ST. PAUL, Minn. — Smart security and automation provider Alula has announced the launch of a professional partner program that provides incentives, marketing support, product training and access to an online resource center.

Alula says its Pro Partner Program supports partners with all the marketing, training and sales assets needed to succeed and grow their business, and that it allows small security firms to compete with larger competitors.

“Over the past year, we’ve had the opportunity to engage and learn with our smart home security dealer community and industry experts,” said Alula VP of Marketing Brad LaRock, in a prepared statement. “We learned that they were eager for digital marketing support and training opportunities to help them keep pace with rapid technological change. This program provides instant access to the marketing and training resources our partners need to help them focus on their growth and expansion.”

There is no charge or minimum purchase requirements to gain access to the program.


“It’s not enough to simply offer the best all-in-one platform and interactive services package; we also want to help our partners with marketing and sales support,” LaRock explained. “That’s why we developed the program and made it available to all our partners to help them grow. We know a lot of other companies require fees or minimum installation numbers, but for us, it was more important to empower our Pros to help them succeed, regardless of their market position.”

The program includes a welcome kit that helps new partners ramp up product training and knowledge, as well as virtual and on-site training to build comfortability with installing products.

As part of the program, Alula also launched the Partner Resource Center. This portal offers training and marketing assets including digital collateral and other marketing brochures that can be customized with the partner’s logo and contact information. The resource center also provides a searchable library of install guides, training videos, product specs and image files.

“Alula has done a great job of helping us with ideas and supplying us marketing assets to work with,” said Nicholas Luciano, business development and team lead for Residential/Small Commercial at Floyd Total Security, a mid-size integrator in Minneapolis, Minn., also in a statement. “Alula understands the fact that when they help one dealer, they’re essentially helping all their dealers.”

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