SP&T News

AdvanIDe reorganizes to expand growth opportunities

AdvanIDe, independent provider of semiconductors for the smart card and RFID industry, has announced it has expanded its senior management team and re-organized operations to strengthen growth opportunities in established and emerging market segments for secure access, secure identity, and secure transaction solutions.

January 29, 2014  By Staff

As part of the re-organization, industry veteran Joe Lo has joined AdvanIDe as segment head for the company’s new Secure ID & Transactions business, operating out of the company’s Singapore headquarters office. Holger Winterhalter, previously AdvanIDe’s head of line management, will be segment head for the newly created Secure Access business segment. Both report to Holger Roessner, managing director of AdvanIDe worldwide. 

“We are very pleased to have Joe on our team, and excited about AdvanIDe’s growth opportunities as we align ourselves to better focus on growing vertical markets,” Roessner said.  “Joe and Holger each bring a tremendous amount of experience to their new roles, and they will be responsible for expanding our offerings through strategic partnerships in each segment’s respective market ecosystem.”

Joe Lo joins AdvanIDe from EMV card personalization equipment provider Matica Systems, where he was sales manager.  His more than 20-year career in the secure identity market spans a variety of sales, marketing and engineering positions at companies including NXP Semiconductor (formerly Philips Semiconductor), TriTech Microelectronics and BMC Micro-Industries.  As segment lead for AdvanIDe’s Secure ID and Transactions business, Joe Lo will be focusing on the eGovernment, M2M, secure authentication and banking sectors.

“These are important growth markets for AdvanIDe,” Joe Lo said.  “Our sharpened focus on those vertical markets will enable AdvanIDe to build on our strengths in RFID transponder, chip card, reader and terminal components so that we can deliver the specialized expertise and comprehensive portfolio offerings that our customers require.”


As head of AdvanIDe’s new Secure Access segment, Winterhalter will be responsible for expanding business opportunities in the access management and control, automated fare collection, object identification, embedded NFC, industrial and related sectors.  Kay Plaumann will continue to report to Winterhalter as segment manager, Secure Access.

“AdvanIDe already has a very strong position in the Secure Access market segment, as one of the leading suppliers of silicon for RFID and chip cards in the smartcard and identification industry,” Winterhalter said.  “We will be further extending our portfolio for this market segment so we can accelerate growth opportunities while expanding and enhancing our offering for our customers.”

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