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Adept Audio announces distribution agreement with ADI Global Distribution

New line of security dealer-focused architectural loudspeakers now available at ADI

September 22, 2020  By  SP&T Staff

Adept Audio announced its line of audio solutions is now available through ADI Global Distribution, a leading distributor of security, AV and low voltage products.

Dealers can now purchase Adept products at ADI’s 108 branch locations across North America, or online through ADI’s Digital Branch.

“We’re excited about the launch of Adept Audio, and adding them to our product portfolio,” said Marco Cardazzi, vice-president of global marketing at ADI, in a prepared statement. “Security dealers have different kinds of needs for a wide variety of projects, and having an audio brand dedicated to addressing those needs will help our dealers deliver advanced sound systems.”

Adept Audio speakers are engineered to save installation time. One big differentiator is the Adept Trim-Ring, which is a patented mounting system that make ceiling speaker installations much safer and easier for installers who work high up on 12’ and 16’ ladders.

Dealers who install Adept Trim-Rings can quickly and easily hold a shootout in their client’s home or office. This allows their client to pick and choose which Adept speakers they want to buy based on their listening preferences and budget. Adept Dealers are using a top-down selling approach, starting with the Adept Flagship IC86 and moving down through a selection of any of the other Adept ceiling speakers.

“We developed the Adept brand to serve the growing interest in audio installations across the security market, and ADI’s robust distribution channels will help us extend our reach to these security professionals,” said Keith Marshall, President of Adept Audio. “We’re confident our speakers will deliver a combination of performance, convenience and value, and encourage security dealers to stop by their local ADI branch to see for themselves.”

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