Business & Marketing
ABLOY USA rolls out Channel Partner Program
By SP&T Staff
ABLOY USA introduced a new Channel Partner Program that is designed to help security integrators expand their product solutions in critical infrastructure markets.
The implementation of this program follows the March 17 global launch of ABLOY BEAT, a locking solution representing a new wave of high-end security with a novel digital key, a mobile app and an IP68-rated weatherproof Bluetooth padlock.
The Channel Partner Program is designed to solve evolving security technology and support the needs of critical infrastructure end user customers such as power and water plants, railroads, and utilities. It also supports the sales expansion and growth objectives of security systems integrators who assist those end users.
Jerry Burhans, managing director of ABLOY USA, said integrator partners will experience a wealth of training, incentives, support and co-marketing opportunities with the new program.
“As a channel driven company, we have successfully enrolled more than 20 U.S. distributors to carry the full ABLOY product line. This development provides full coverage of the U.S. market for our security dealers and systems integrator partners,” said Burhans in a prepared statement.
“We are now developing industry-leading programs for them, and nurturing the trust of these world-class partners and their customers. The integrator/dealers approved to join this program will be able to purchase our products through the ABLOY distributor of their choice.”
A wide range of electronic door locks and door cylinders to deadbolts and padlocks – combined with ABLOY PROTEC2 and the electronic component of ABLOY PROTEC2 CLIQ – has helped improve access control and the operational efficiencies of critical infrastructure segments.
Burhans said ABLOY BEAT will give security integrators and their system integration entry to the newest level of technology.
”Our channel partners also benefit from a comprehensive sales and marketing plan that is now bolstered with the addition of ABLOY BEAT,” concluded Burhans. “With the product catalogs, marketing collateral materials, and demonstration and product display kits we provide, they now have all the bases covered.”