Polaroid to enter commercial security market

Staff
Tuesday April 16, 2013
Written by Staff
Polaroid recently announced that it will enter the commercial security video industry and is looking for personnel support. The company says it aims to appoint regional managers, sales and training managers and is interviewing integrators to manage their own protected territories. The company plans to open for business in the early summer with product shipments following a month later.

Polaroid says it will provide enterprise-class solutions (which are also designed for small, multi-location organizations) including analogue, digital and IP cameras; NVRs, DVRs and hybrid DVR recording devices; video management software (VMS) and wire and cable.

“Polaroid looks at video surveillance differently than most surveillance organizations,” said Nathan Needel, COO and executive vice-president, in a company statement. “We have identified how video analytics, video management software and the current generation of high performance cameras can change the way we all look at surveillance. We think of the camera as a sensor which can be used for an unlimited number of applications, ranging from business intelligence to smoke detection, customer service improvement, corporate policy enforcement and, if people are in danger, among others. With Polaroid surveillance hardware and software, customers will be able to produce information, not just evidence, instantly.”

Products will include minidome cameras with up to 10MP resolution; LPR Cameras, small bullet cameras with a 700 line analogue, 1MP, 1.3MP, 3-12 MP resolution; mini-PTZ cameras with a 2 MP resolution, 360 degree cameras with 3, 5, 10, 14 and 20 MP resolution; the VMS is compatible with more than 1,800 cameras from 80 different manufacturers; and a 10-year warranty.

Polaroid says it will employ an integrator-centric channel strategy. There will be regional Polaroid sales managers along with technical and sales training managers offering CEU-accredited courses. The Polaroid regional sales managers will hire and direct Polaroid sales representatives who will administer their protected territories, selecting and managing Tier 1 Polaroid-certified security integrators. Polaroid says its integrators’ territory will be protected from unauthorized companies. This will also provide end-user customers with their own dedicated integrator.

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