3xLOGIC re-brands access control products
3xLOGIC Inc. has launched an updated, integrated website and completed the re-branding for its infinias product line.
By SP&T Staff
As with 3xLOGIC’s video product line, branded VIGIL, and 3xLOGIC’s camera line, branded VISIX, the 3xLOGIC access control line is branded infinias to maintain the strong brand recognition and reputation. This transition to new branding includes the infinias access control management software line, formerly called Intelli-M Access. Intelli-M Access software editions will now be referred to as infinias CLOUD, infinias ESSENTIALS, infinias PROFESSIONAL, and infinias CORPORATE.
This change keeps with the infinias tradition, while effectively and seamlessly incorporating the product line within the 3xLOGIC portfolio.
“Even before our acquisition of the infinias line over one and a half years ago,” commented Senior Director of Marketing, Wendi Burke, “our growth had exploded. So, it was essential that we effectively incorporate our infinias line into the 3xLOGIC branding strategy, and then include all that information and more into a re-designed website, which optimizes the user experience and better reflects our leadership standing in the industry today.”
The updated website combines 3xLOGIC’s VMS, video and business intelligence product lines with the infinias access control line, which was acquired in March 2015.