Integration News
Axis partners with Solink to deliver analytics

Since inception, Axis has continued to innovate its broad range of IP video cameras and solutions. Axis’ platform enables software companies, like Solink, to integrate value-added solutions natively. The Axis Application Development Partner (ADP) program provides a mature ecosystem for developers to innovate, create and iterate solutions and applications. This partnership will benefit Axis customers in banking and retail by providing continuous discovery and real-time alerting of operations, risk, and security events.

Solink’s web-based software helps businesses use video to make informed, timely and data-driven decisions. By detecting an average of 10 events/camera every hour, the Solink platform can provide decisions makers with numerous data points to be searched or alerted on. Events are specific markers that identify time & location-based interactions – such as in-store transactions, queue lines, motion events, alarm-panel notifications, product lift, wait or dwell times to name a few. Using the contextual analytics engine, Solink can correlate these disparate data sources to identify unique insights captured on video. Solink is able to interact with analytic events generated by Axis’ IP cameras and leverage the high-quality video stream required for analysis. This partnership is a giant step towards taking video to the entire enterprise.

“Solink is a very welcome and important addition to the Axis Application Development Program. Their applications are especially important for us in the Middle East as they address a wide range of challenges faced by key stakeholders in the banking and retail sectors. The requirements of these sectors are rapidly evolving and highly demanding,” says Marwan Khoury, Marketing Manager MEA.

“With the ever increasing desire for high resolution and high frame rate recording in the Middle East, Solink helps to ease the deployment and cost burdens on enterprise infrastructure with intelligent data and metadata searching processes across the entire company environment. This is an ideal compromise between the best quality video available and sustainable communications infrastructure costs, which is why a partnership between Axis Communications and Solink is so invaluable to banks and retailers in the region,” says Matthew Terrey, Solink’s representative in the UAE.