Anaya is responsible for the distributor’s U.S. and Canadian marketing organizations, in addition to branding and marketing the company’s North America region. She is also accountable for setting the strategy, establishing the tactics and overseeing the day-to-day operations of the company’s  Marketing Services and Events Agency, as well as two solution centres and the Ingram Micro Experience Center, a 1,000-square-foot technology demonstration facility located inside the distributor’s Buffalo solution centre that showcases advanced Cisco architectures such as data centre, Borderless Networks and collaboration in real-world business environments.

Earlier in her career, Anaya also spent nearly a decade working for Ingram Micro in a variety of roles and was tasked with overseeing the adoption of Ingram Micro’s Partner Smart brand and spearheading several strategic marketing and communications initiatives.

Prior to rejoining Ingram Micro, Anaya served as the vice-president of marketing for NetEnrich, a Silicon Valley-based provider of remote IT operations and cloud services. Before joining the vendor community, Jennifer spent two years running her own marketing firm, iD8 Marketing and Strategy.
 
“We are delighted to have Jennifer rejoin Ingram Micro’s executive team as vice president of marketing,” said Paul Bay, executive vice president, Ingram Micro North America.